الكتب الالكترونية

عدد الكتب: 1 - 4 /4
9781003280392
Artificial Intelligence for Marketing Management / Park Thaichon, Sara Quach

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...

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9781138592650
Consumer Behaviour and Analytics / Andrew Smith

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...

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1119894573
Digital Marketing Fundamentals : OMCP's Official Guide to OMCA Certification / Greg Jarboe, Matt Bailey, Michael Stebbins

you’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting ...

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9781527590465
How and What Marketing Algorithms Think / Roberto Brognara

Argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually ...

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عدد الكتب: 1 - 4 /4